Vacation is fun. Inspiring people to travel to your resorts and enjoy their vacations and/or timeshares needs to be fun. After all, isn’t that the whole point? Social media itself is also conversational in nature and you only need to look to your own Facebook feed to know that people love things that are funny and friendly.
Fun and slightly cheeky is the voice that I choose to use on social when posting for my brand. Hands down, the best hotel chain doing this right now is Kimpton Hotels & Restaurants.