The timeshare industry has long been shrouded in secret. Companies rarely even advertise their pricing at a “from” rate. Part of the reason for this is that when you’re dealing the points based timeshare or even weeks, the salesperson needs to speak with the prospective buyer to find out what it is they’re really looking for before pitching them a volume or product that will work with their personal vacation style.
Social Media doesn’t allow for this kind of opaqueness. If you disable comments, delete comments or don’t respond it’s glaring and people researching your brand are unlikely to trust you. Allow people to post publicly on your Facebook page. If they have an issue, resolve it in a timely manner. It doesn’t always have to be resolved in comments either – you can let them know you’ll have a customer service representative call them and deal with it offline – but you need to comment that help is on the way at the very least.
Timeshare in particular suffers a bad rap for lack of transparency – not withstanding it’s history of swampland in Florida. One of the easiest ways you can show your business has nothing to hide is by being transparent on Social.
Additional Reading: <a href=”http://perspectivemagazine.com/blog/2010/06/05/timeshare-sales-transparency/” target=”_blank”>Check out this post</a> about Transparency in Timeshare Sales.